Many, many people are downloading music on the Internet these days. And, because of that there are some bands like Radiohead and now Nine Inch Nails who are no longer tied to a record label. Because of that, they are releasing their albums on the net, sometimes for free or for a donation based on what someone downloading thinks it is worth. The article that I link to above from the NY Times has a lot of good information in it and some audio files in which Trent Reznor talks about what the Internet has done to the album or why being free of a label is right for him.
What I think is really cool is how Reznor is allowing people to remix his music. He has realized that that is what people are doing these days with products like Garage Band. And, I think that rather than fight copyright infringement cases, he’s getting more people interested in his music because he says to them “Take it. Have fun. Do something interesting with it and don’t feel guilty about it.” That sort of Web 2.0 philosophy on his music will hopefully get more people interested in music, whether that be his or not.
His most recent album “The Slip” was downloaded over 1 million times when it went up online for free.
“Aside from any kind of monetization of it, I’m glad to know that a million people have it on their iPods,” Mr. Reznor said. “If you paid for it, great, but I want everyone to hear it, you know? I want to blow people’s minds.”
It’s easy for someone like him to say this since he’s made his own money before as part of a record company. He’s got his own studio to record in to boot. But, it’s the idea that it’s more about the music and getting people interested in what he’s doing than making money that makes me like what he has to say.
The album before “The Slip,” “Ghosts I-IV,” was released in March 2007,
available in multiple formats, from a bargain downloadable version for $5 to standard CDs and LPs to a luxury $300 limited-edition boxed set of CDs, vinyl, DVDs and artwork. (The 2,500 copies of that set sold out immediately, for a quick gross of $750,000, and now fetch $500 on eBay.)
Not bad for someone without a label. He does say, however that he doesn’t necessarily agree with the idea that music should be free to all. “I don’t agree that it should be free, but it is free, and you can either accept it or you can put your head in the sand.” Although I am not a NIN guy, he’s got the right attitude in my opinion. I hope more people in the music business take what he has to say to heart. It’s like I said the other day about books…If people want a hard copy of the book and can also buy a digital copy, the digital book should cost significantly less than the print edition. So, unless I want a physical copy of the album for my own reasons, then by all means sell an online version for $5 (or for free for a lower quality version as was done and charge for a higher quality version) and one that you can find in the store with its CD case, artwork, etc. for $15-20. People are going to be downloading the songs illegally unless you make it attractive for them to download it legally. It’s not a panacea for that, but it’s something to think about.
For more information on music & the internet, check out First Monday’s special issue on this topic with articles like “Rip, Mix, Burn: The politics of peer to peer and copyright law” and “Giving away music to make money: Independent musicians on the Internet,” or a recent article in the same publication titled “Rearchitecting the music business: Mitigating music piracy by cutting out the record companies.“
As I say above, I think a lot of what he’s saying and doing is applicable to information resources that librarians deal with - especially journals. The promotion of open access journals and materials in the library is a good thing. I’ve written about this before, but the price of these journals and some books have gone up significantly in the last few years. Too bad there isn’t a Napster, Kazaa, etc. for downloading illegal articles. I’m not advocating for such a thing, but what I am saying is that those software programs have caused a shift in the way musicians and music companies think about how they distribute their product. If there were such a problem with illegal downloading of journal articles, maybe then the stranglehold that these publishers have on libraries would lessen and prices would be more reasonable…just a thought.
Do you see the link between these two businesses as I do? What can or should be done regarding music, journals, or just information in general? Should it all be part of the Creative Commons? Should people only publish in open access journals? Should musicians publish online like Reznor and give people free reign over his intellectual property through remixes, mashups, etc.?